{"id":63,"date":"2026-05-14T07:08:25","date_gmt":"2026-05-14T07:08:25","guid":{"rendered":"https:\/\/www.criteriocomunicacion.es\/?page_id=63"},"modified":"2026-05-14T07:45:48","modified_gmt":"2026-05-14T07:45:48","slug":"inicio","status":"publish","type":"page","link":"https:\/\/www.criteriocomunicacion.es\/","title":{"rendered":"Inicio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"63\" class=\"elementor elementor-63\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71063c3 e-flex e-con-boxed e-con e-parent\" data-id=\"71063c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-616b4b2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"616b4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n clara para marcas que necesitan explicar mejor lo que hacen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c99b3f e-flex e-con-boxed e-con e-parent\" data-id=\"8c99b3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33951d3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"33951d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformamos informaci\u00f3n t\u00e9cnica, comercial o formativa en mensajes claros, contenidos \u00fatiles y materiales que ayudan a comunicar, formar y vender con m\u00e1s criterio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b457122 e-flex e-con-boxed e-con e-parent\" data-id=\"b457122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afff712 e-con-full e-flex e-con e-child\" data-id=\"afff712\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8459b elementor-widget elementor-widget-image\" data-id=\"fc8459b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_48-3-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-20\" alt=\"\" srcset=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_48-3-768x576.png 768w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_48-3-300x225.png 300w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_48-3-1024x768.png 1024w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_48-3.png 1448w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abd358 e-con-full e-flex e-con e-child\" data-id=\"0abd358\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8d30c elementor-widget elementor-widget-text-editor\" data-id=\"7f8d30c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3014\" data-end=\"3141\"><strong data-start=\"3014\" data-end=\"3141\">En un mercado lleno de mensajes r\u00e1pidos, contenidos vac\u00edos y campa\u00f1as improvisadas, la diferencia no est\u00e1 en comunicar m\u00e1s.<\/strong><\/p><p data-start=\"3143\" data-end=\"3171\"><strong data-start=\"3143\" data-end=\"3171\">Est\u00e1 en comunicar mejor.<\/strong><\/p><p data-start=\"3173\" data-end=\"3216\">Con foco.<br data-start=\"3182\" data-end=\"3185\" \/>Con estructura.<br data-start=\"3200\" data-end=\"3203\" \/>Con criterio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a78ca e-flex e-con-boxed e-con e-parent\" data-id=\"b1a78ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"517a08e\"   \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7986cb4 e-flex e-con-boxed e-con e-parent\" data-id=\"7986cb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce9b0f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8ce9b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 hacemos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-392c6fa e-flex e-con-boxed e-con e-parent\" data-id=\"392c6fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-792b862 e-con-full e-flex e-con e-child\" data-id=\"792b862\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-686257d elementor-widget elementor-widget-text-editor\" data-id=\"686257d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3583\" data-end=\"3737\"><strong>Ayudamos a marcas y empresas a ordenar su mensaje y convertirlo en contenidos, materiales y acciones de comunicaci\u00f3n que se entienden y se pueden aplicar.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eaf778 e-flex e-con-boxed e-con e-parent\" data-id=\"3eaf778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-292e6d2 e-con-full e-flex e-con e-child\" data-id=\"292e6d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b73db94 elementor-widget elementor-widget-image\" data-id=\"b73db94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"960\" src=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-1-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-29\" alt=\"\" srcset=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-1-768x960.png 768w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-1-240x300.png 240w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-1-819x1024.png 819w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-1.png 1122w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b762198 e-con-full e-flex e-con e-child\" data-id=\"b762198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b318d elementor-widget elementor-widget-image\" data-id=\"c3b318d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"960\" src=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-4-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-28\" alt=\"\" srcset=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-4-768x960.png 768w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-4-240x300.png 240w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-4-819x1024.png 819w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-4.png 1122w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b65ddc9 e-con-full e-flex e-con e-child\" data-id=\"b65ddc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80edfec elementor-widget elementor-widget-image\" data-id=\"80edfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"960\" src=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-3-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-27\" alt=\"\" srcset=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-3-768x960.png 768w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-3-240x300.png 240w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-3-819x1024.png 819w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_09-3.png 1122w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7070c2 e-con-full e-flex e-con e-child\" data-id=\"d7070c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-229a74a elementor-widget elementor-widget-image\" data-id=\"229a74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"960\" src=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-2-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-26\" alt=\"\" srcset=\"http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-2-768x960.png 768w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-2-240x300.png 240w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-2-819x1024.png 819w, http:\/\/www.criteriocomunicacion.es\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-13-may-2026-08_37_08-2.png 1122w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334ab36 e-flex e-con-boxed e-con e-parent\" data-id=\"334ab36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbeeac8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cbeeac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo trabajamos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687c76e e-flex e-con-boxed e-con e-parent\" data-id=\"687c76e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2473ab6 e-con-full e-flex e-con e-child\" data-id=\"2473ab6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db8f32e elementor-widget elementor-widget-text-editor\" data-id=\"db8f32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5226\" data-end=\"5328\"><strong data-start=\"5226\" data-end=\"5245\">01 \u00b7 Analizamos<\/strong><br data-start=\"5245\" data-end=\"5248\" \/>Revisamos el producto, servicio, marca, material o idea que necesitas comunicar.<\/p><p data-start=\"5330\" data-end=\"5422\"><strong data-start=\"5330\" data-end=\"5348\">02 \u00b7 Ordenamos<\/strong><br data-start=\"5348\" data-end=\"5351\" \/>Separamos lo importante de lo accesorio y definimos el mensaje central.<\/p><p data-start=\"5424\" data-end=\"5521\"><strong data-start=\"5424\" data-end=\"5443\">03 \u00b7 Traducimos<\/strong><br data-start=\"5443\" data-end=\"5446\" \/>Convertimos informaci\u00f3n t\u00e9cnica, dispersa o compleja en comunicaci\u00f3n clara.<\/p><p data-start=\"5523\" data-end=\"5661\"><strong data-start=\"5523\" data-end=\"5541\">04 \u00b7 Aplicamos<\/strong><br data-start=\"5541\" data-end=\"5544\" \/>Llevamos esa comunicaci\u00f3n a contenidos, newsletters, gu\u00edas, campa\u00f1as, presentaciones, fichas o materiales formativos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60cb0b4 e-flex e-con-boxed e-con e-parent\" data-id=\"60cb0b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"8674047\"   \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-676d3ba e-flex e-con-boxed e-con e-parent\" data-id=\"676d3ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3dd7faa e-con-full e-flex e-con e-child\" data-id=\"3dd7faa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1089da7 elementor-widget elementor-widget-text-editor\" data-id=\"1089da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5752\" data-end=\"5795\"><em><strong data-start=\"5752\" data-end=\"5795\">La comunicaci\u00f3n clara no es casualidad.<\/strong><\/em><\/p><p data-start=\"5797\" data-end=\"5895\"><em>Es estrategia, orden y conocimiento puestos al servicio de una idea que necesita entenderse mejor.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n clara para marcas que necesitan explicar mejor lo que hacen. Transformamos informaci\u00f3n t\u00e9cnica, comercial o formativa en mensajes claros, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":7,"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":90,"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/pages\/63\/revisions\/90"}],"wp:attachment":[{"href":"https:\/\/www.criteriocomunicacion.es\/index.php\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}